Retargeting (display, mobile, social media, e-mail, telephone, web-to-print…) is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger online marketing strategy.Retargeting works best in conjunction with inbound and outbound marketing activities. Strategies involving content marketing, AdWords, social media marketing, and targeted display are great for driving traffic, but they don’t help with conversion optimisation. Conversely, retargeting can help increase conversions, but it can’t drive people to your website. The best chance of success of your online marketing strategy is using one or more tools to drive traffic to your website and retargeting to get the most out of that traffic.

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